Oh, I'm not suggesting the place you recommend isn't better. Never heard of them, they sound cool. It's been a decade since I left Denver and I think 15 years now since I've even been in Gold Sound, so my memory could very well be fuzzy.
I first went in there around 2003, shortly after graduating from engineering school and flush with wads of cash after getting a job. They auditioned and recommended the Pro-Ject Debut even after I originally had asked for an MMF that was twice the price. At the time I'd never even heard of Pro-Ject. I probably should have gone wih the MMF since I've changed or modified just about everything on my TT.
Later I ended up grabbing an Adcom GFA-535 mk2 from their used stash. When I was looking for speakers I had no idea what I wanted and walked out with Paradigm Mini Monitors, about the lowest junk on their price sheet.
I got kind of the opposite feeling, that they were not a top tier audio shop so didn't push too hard. But it's probably they were just good salespeople and recognized I wasn't in the league where I could drop much money.