I have to imagine there will be some huge lawsuit at some point over locking safety features behind a paywall. Just look at some of the stuff around the 737Max situation with the optional safety features.
The reliability of consumer cloud services gives me pause here as well... like how often does the truck need to call home for my subscribed stuff to work?
I remain optimistic here but absolutely do not want the smart phone sales model anywhere near my car.
EDIT: Haha at the last line in the above article "It looks like cars in the future might suck."