If you're new to Rising Sun and are not familiar with what the TLCA (Toyota Land Cruiser Association) is, here is a synopsis of the early beginnings of the TLCA and how it became a national association..
For a complete history lesson on the TLCA see the following. https://tlca.org/history/
- In 1976, Bob Garrett, a passionate Land Cruiser owner in California, started the TLCA after noticing that existing 4×4 clubs largely ignored or disliked Toyota Land Cruisers. With a small group of enthusiasts, he created a dedicated club to bring owners together.
- The early years were grassroots: members recruited others through newspaper ads, chance encounters, and support from local businesses. They created a logo, launched a newsletter, and organized frequent events like off-road runs, cleanups, and community activities.
- By late 1976, Garrett expanded his vision from a single club to an association of multiple clubs. Despite initial resistance from other groups, he successfully convinced them to join while maintaining their independence. The association officially took shape in 1977 with several chapter clubs.
- Communication and growth were challenges early on. The group relied on meetings and newsletters, eventually creating Toyota Trails to better connect members. Despite enthusiasm, membership and finances struggled at times in the 1980s, nearly causing the organization to collapse.
- Key efforts saved TLCA: strong leadership, increased outreach, and innovative fundraising—especially a successful Land Cruiser raffle in 1985 that brought in significant funds.
- In the late 1980s and early 1990s, the organization revitalized itself with a professional newsletter, larger events like Rubithon, and increased media exposure. Membership began to grow rapidly, expanding beyond California to become a national association.
For a complete history lesson on the TLCA see the following. https://tlca.org/history/