That magical 9' length thing is hogwash. There is no exact right length for the coax unless it's acting as part of the antenna and you definitely don't want that to happen. If you trim to the length for a clean run and the connections on each end are solid, it will not matter practically how long the coax is. Remember from the class, you have a source (the radio), a feedline and an antenna. Ideally the feedline just passes all the energy from the source output to the antenna feedpoint without any loss.
Your loop of coax would be one thing to suspect (but it would not be my first guess). I would expect to find a bad connector or corrosion, whip mount issues (like shorted to ground) or tuning. I dunno why Firestik pushes that 9/18/27 foot thing, I really don't. Only thing I can think is that they say that to cover their rear ends so that badly tuned or shorted antennas don't get high SWRs and then they have a ton of people calling and asking why they peg their SWR meters. If you short the antenna with a perfect 1/4 wavelength long piece of coax, it will act like an antenna and your SWR would actually be low even though you are not radiating much energy into space.
A no-ground plane antenna is a misnomer. a NGP antenna can utilize a ground plane, it's just that it does not
need a ground plane to achieve a low SWR. NGP does not mean you can ignore your ground connections, you still need to ground the mount and radio right and have to make sure not to short anything. They are talking about the ground plane relative to the radiated energy and not physical grounds.
Wanna know more about anything or is that sufficient?
Edit: Just had a duh moment.

If the antenna is a 1/2 wavelength long, then you need a matching network to achieve the 50 ohms impedance presented to the radio. If you are using a no ground plane antenna, it is 1/2 wavelength long (this is important to the reason why you don't need a ground plane). Most manufacturers that build 1/2 wavelength antennas have a matching network in the base of the antenna, which is a 1/4 wavelength (electrically) short to ground. Wonder if that's why the 9' thing. Have to mull that over some more.