You know when you go somewhere and see there is a rule, law, unsightly sign stating something so obvious to anyone?
It's because of people like this guy. Like people that break trails on public land vehicle, or vandalize a few aspens with their initials, there will be those following who see tracks and follow them because they don't know better or they choose to be ignorant. Most likely they know it's wrong, but someone else already did it and so that makes it ok.
I think people that behave this way and just pay the fee (because it isn't substantive enough), become a catalyst for people who follow them (social media) and their exploits.
When someone is economically rewarded for publicizing destructive behavior of public places, they should be punished economically and it being publicized is appropriate.