Here are some numbers I looked at when the X2 that came in my white 80 was dying. I am not sure how old it was, but I think it was from 2018, so it only lasted like 3 years if that was the case. Prices have gone up since I did this...
Batteries Plus X2 27F 930 CCA 195 RC $360 5-year full warranty
O'Reilly Super Start Platinum AGM 24F 710 CCA 110 RC $200 3-yr limited warranty
Autozone Duralast Platinum AGM 35 650 CCA 100 RC $200 3-yr full warranty
Autozone Duralast Platinum AGM 24F 710 CCA 120 RC $200 3-yr full warranty
Optima Red Top 35 720 CCA 90 RC $200 3-yr limited warranty
Advance Die Hard Platinum AGM 24F 710 CCA 120 RC $160 3-yr full replacement
Costco Interstate 24F 710 CCA 120 RC $160 3-yr limited
The X2 clearly has the best performance, I guess being the only 27F in the group. 5-year warranty is good, but I kinda worry that there isn't a Batteries Plus everywhere you go.
Of the others, they seemed pretty equal, but for some reason Advance had a $40 rebate or something so it was only $160 for a battery there. I figured even if it crapped out after the 3-year warranty, I could still buy another and still be money ahead vs. buying an X2. Even compared to Costco it had a full replacement vs. the limited warranty. And again there isn't a Costco in every town either, but there is probably an Advance/Carquest not too far away. Moab and Montrose have a Carquest, for instance.
So I went with Advance Die Hard. So far so good but I do worry about charging voltages a little bit so actually more recently went back to lead acid for the vehicle that sees more street than bouncy off road trails. We will see how things shake out.